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The 'Lost' Secrets of Breakthrough Advertising The Eugene Schwartz Lecture To Philips Publishing October 8, 1993 Brought to you by Pauline Longdon - The Copy Alchemist Click hereto visit my website and get more free eBooks and information. Click hereif you would like to have a personalizedcopy of this eBook so.

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Nov 26, 2020 · This volume contains two landmark books by Claude C. Hopkins. Scientific Advertising —the classic primer still read by today's top copywriters—was originally written in 1923. Four years later, he finished his autobiography, My Life in Advertising. Subjects. Psychological aspects of Advertising , Advertising personnel , Advertising. Oct 23, 2015 · CONTENTS Preface 5 I Early Influences 6 II Lessons in Advertising and Selling 15 III My Start in Business 23 IV How I Got My Start in Advertising 30 V Larger Fields 39 VI Personal Salesmanship 48 VII Medical Advertising 55 VIII My Liquozone Experience 63 IX The Start of My Seventeen Years with an Advertising Agency 70 X Automobile Advertising.

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